Market Opportunity
Liyara is solving a massive financial challenge for 53 million caregivers
The Caregiving Market: A Growing Financial Challenge
Market Growth
- 53 million Americans provide unpaid care—up from 43.5 million in 2015.
- By 2030, all Baby Boomers will be 65+, causing a care crisis.
- Caregivers manage over $600 billion in financial responsibilities annually.
- 58% of caregivers oversee finances, but only 5% use a dedicated tool.
Financial Strain
- 18% of caregivers report severe financial strain.
- 45% suffer financial setbacks (lost income, increased debt).
- 75% of caregivers pay out-of-pocket, averaging $7,200 per year.
- Long-distance caregivers spend up to $12,000 annually.
Liyara: Filling a Market Void
Fragmented & Incomplete Tools
No single solution exists that manages caregiving finances holistically. Caregivers juggle multiple disconnected tools.
High Financial & Emotional Burden
Caregivers lack automation to reduce administrative stress. Manual management leads to missed payments and burnout.
Competitive Landscape & Liyara's Advantage
| Market Segment | Example Companies | Liyara's Differentiation |
|---|---|---|
| Care Coordination Apps | Carely, CaringBridge, Lotsa Helping Hands | Focus on caregiving finances, not just communication & scheduling |
| Bill & Expense Management | Mint (shutting down), Truebill, Simplifi | Built for caregiving, automates bill payments, categorizes expenses |
| Legal & Document Storage | Trust & Will, Everplans | Combines legal permissions & AI-powered finance automation |
| Caregiver Payment & Insurance | Papa, Aidaly | Provides bill automation, fraud protection, and financial oversight |
Market Validation: Strong Demand Indicators
Proof of Market Need
- 53% of caregivers use technology, but only 5% use a financial tool.
- 83% of financial caregivers worry about fraud.
- Caregivers spend 26 hours per week on unpaid caregiving.
Willingness to Pay
- Existing products: Carefull ($12.99/month), EverSafe ($7.49–$24.99/month)
- $10-15/month Liyara subscription is a fraction of annual caregiving costs.
- Recent funding: Carefull ($16.5M Series A), Aidaly ($8.5M seed round)
Market Growth Potential: A Multi-Billion-Dollar Opportunity
Total Addressable Market & Projected Growth
Total Addressable Market
- 53M caregivers × 58% managing finances = 30M+ potential users
- Even at 1% adoption, Liyara reaches 250,000 users—a $30M ARR business
- Aging population trends will increase demand over the next decade
Projected Adoption & Revenue
| Year | Paying Users | % of U.S. Caregivers | ARR | 10x ARR Valuation |
|---|---|---|---|---|
| Year 1 | 10,000 | 0.02% | $1.2M | $12M |
| Year 2 | 60,000 | 0.11% | $7.2M | $72M |
| Year 3 | 250,000 | 0.47% | $30M | $300M |
Conclusion: The Market Is Ready for Liyara
- Caregivers need a comprehensive financial management tool—existing solutions are fragmented and inadequate.
- No direct competitors integrate AI-driven bill automation, legal permissions, and fraud monitoring in one platform.
- Caregiving fintech is a proven investment space—with Carefull and Aidaly raising millions.
- Aging population trends will accelerate demand for financial caregiving solutions.
- With first-mover advantage, strong product-market fit, and a clear monetization strategy, Liyara is positioned to lead this category and redefine financial caregiving.
Final Takeaway for Investors
Liyara is building the first true financial automation platform for caregivers—solving a massive, costly, and underserved problem. No other solution integrates AI, automation, and financial oversight for family caregivers like we do. This is the right time to invest in the future of caregiving fintech.